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VW Remains Committed to Diesels

09JettaTDI_07_hrVolkswagen’s take on diesels is very different from those of American car companies. VW U.S. CEO Stefan Jacoby strongly disputes assertions from Ford and GM that clean diesel technology necessarily adds thousands of dollars to a vehicle’s price. “If this diesel technology would be localized here, if you would have Bosch having their facilities here with supply to Ford, Chrysler, and others as well, diesel would be extremely competitive.”

But when pressed on the issue of increasingly stringent emissions standards looming in California and elsewhere and the cost to meet them, Jacoby was a bit less strident. “That is another topic,” Jacoby said. “If you look to the greenhouse requirements… diesel has a new chance in this country. I cannot imagine that hybrids, for the heavy-weight SUVs, would be an alternative.” All else being equal, diesels emit lower amounts of greenhouse gasses but higher amounts of other pollutants. Reading between the lines, VW is betting that as emissions standards develop, they will be more stringent with greenhouse gasses than other emissions.

Although VW will introduce a hybrid Touareg, Jacoby isn’t optimistic that the electrification of vehicles is a near-term solution. “We believe it will take at least 10 [years] or even longer… until electric vehicles will really get competitive, until all technical problems are solved, until electric vehicles are reliable and durable, and the infrastructure has been built. So we need, for at least one or two product generations, alternative interim technologies. [These] will be definitely hybrid, will be plug-in, will be diesel, but will be also affordable, improved normal internal combustion engines.” Toscan Bennett, VW’s head of U.S. product strategy added, “The optimization possible on a gasoline engine is staggering, really staggering, without going diesel and without going to hybrid.”

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VW Remains Committed to Diesels
VW Remains Committed to Diesels

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Volkswagen Coverage Quote on VW-75
Volkswagen Coverage Quote on VW

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