The M is for “Money”: Instant Jeeps Comparison and Automotive Automobile Reviews

The M is for “Money”

BMW has always had a hard-earned reputation for engineering vehicles for the discerning, performance oriented driver. Within that demographic lies a smaller, and far more puristic group of enthusiasts that are willing to pay a premium for BMW’s Motorsport Division vehicles, or “M cars.”Since it’s 1972 inception, BMW M GmbH (formerly BMW Motorsport), has rarely strayed from it’s original philosophy, making it one of the most successful and elite specialty automotive manufacturers on the planet. While many car makers have a specialty line of their every day cars that have
been upgraded is one way or another and badged as performance models, M has always stood for something different. It’s been said that “M” is the most feared and respected letter in the automotive alphabet, and for good reason too. BMW’s M cars are are not just tuned versions of normal passenger vehicle like many of their direct competitors produce, namely Mercedes Benz’s AMG. M cars are normal BMW passenger cars, completely re-engineered from the ground up with performance as the first priority, and with every aspect of the car crafted in total harmony. M-badged BMW’s traditionally are just as comfortable commuting to work through a city as they are going wide open around a circuit track next to purpose-built race cars.M cars have traditionally been built on BMW platforms that will perform well on a track, the 3 series being by far the most common. M5’s, M6’s, and a few specialty low-production roadsters built on the Z3 and Z4 platforms have also been graced with the tri-color M badge.This honest dedication to motorsport is what sets M cars apart from the competition. While Mercedes Benz has placed their performance label, AMG, on just about any vehicle that they think will sell for more money if it has more horsepower, BMW reserves the M marque for true performers.

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The M is for “Money”

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