Chrysler Announces Dodge Ram Brand: Autos Coverages and Dodge Car Premium Rates for Motor

Chrysler Announces Dodge Ram Brand

Ram brand to house pickups and chassis cabs; cars and SUVs to remain under Dodge car brand.

In a move that sounds more like a simple corporate restructuring than any real shake-up, Chrysler announced today that it will be creating a separate Dodge Ram brand to stand apart from the Dodge car brand.

The creation of the Ram brand - to be overseen by CEO Fred Diaz, Jr., who, in what sounds like one hell of a promotion, moves from his position as director of Chrysler’s Denver Business Center - stems from the desire of the company’s Fiat overlords to create more separation between light-commercial vehicles and those that are more consumer-oriented. As such, the Ram brand’s portfolio will include both the redesigned-for-2009 Ram 1500, which won our most recent pickup comparison test, and the new-for-2010 Ram Heavy Duty, as well as the Dakota, Dodge chassis-cabs, and whatever’s left of the Sprinter van business before U.S. sales are taken over by its manufacturer, Mercedes-Benz. SUVs such as the Nitro and the next-generation Durango will fall under the purview of the Dodge car brand, along with the Avenger, Caliber, Challenger, and Charger.

Keep Reading: Chrysler Announces Dodge Ram Brand, Shuffles Some Executives – car News

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Chrysler Announces Dodge Ram Brand

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