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Dodge’s Future Under Chrysler and Fiat

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Chrysler invited us into its Auburn Hills, MI, design dome today for an eight-hour business-plan meeting, which promises to be a day full of product revelations. It began with Dodge CEO Ralph Gilles, and the brand’s overall philosophy to create a product that feels like a niche car, but actually serves a wide swath of the market. Eleven products will be all new or significantly refreshed by 2014. These are, in broad strokes:

Caliber: This unloved hatchback will get an all-new interior, new colors, new wheels, and new option packages, starting now. But it dies in 2012.

Avenger: By the fourth quarter of 2010, the chintzy, uncompetitive Avenger will get a new interior, new engine, a refreshed exterior, and improved comfort and fuel economy in a bid to make it a contender in the mid-size sedan class. Did somebody say “tall order”?

Journey: New interior, new engine, refreshed exterior, and improved comfort and convenience by late 2010.

Caravan: Gilles promised best-in-class ride and handling, NVH, features, performance, and fuel economy. And we applaud this attempt to reclaim leadership in the category Chrysler invented.

Charger: An all-new and dramatically styled muscle sedan comes in late 2010, with the expectation of best-in-class performance and fuel economy.

New seven-passenger crossover: A GMC Acadia/Chevy Traverse competitor, this CUV will offer the most performance in its category.

Heart-of-the-Market cars: For 2012-13, Dodge will launch an all-new C-class sedan, a B-segment hatch, and an all-new D-segment sedan to replace the aging 300.

Viper: Also for 2012, Dodge is considering a new sports car bearing the Viper name. As reported earlier, this car could draw on Fiat’s engine-building expertise, namely a 10-cylinder version of a new corporate V-8.

More to come from the design dome in Auburn Hills…

Related posts:

  1. Chrysler Outlines Future Product Plans Resulting From Fiat Agreement – car News
  2. Chrysler and Fiat Alliance: Future Product Speculation – car News
  3. Fiat’s PR Chief Talks About the Future of Global carbuilding
  4. Fiat and Chrysler: A Marriage Made for Washington – Interview
  5. Chrysler’s Future: Powertrain

« Chrysler’s Future: Powertrain | Chrysler’s Future: Jeep Brand »

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Dodge’s Future Under Chrysler and Fiat
Dodge’s Future Under Chrysler and Fiat

Category Chrysler Motor Policy for Automobile


Chrysler Motor Policy for Automobile-55
Chrysler Motor Policy for Automobile

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