BMW Mini May Extend Leases: Accidents Insurance Prices and BMW Auto Insurance for Car Models

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BMW Mini May Extend Leases

Mini E

I recently attended the first-ever “BMW One-Day University,” a media event consisting of several short seminars covering the current status of BMW brands and their futures. Of those, I found the discussion of the Mini E project to be most intriguing. Yes, the estimated 120-mile range of the all-electric Mini is easy to ridicule, as is the fact that the 450 cars in the U.S. are confined to lessees on either coast. (As a Midwesterner, I never expected to see one on the road. Ever.) But the company says that being all things to all people is not the goal of the Mini E program. The idea instead is to simply collect real-world data on the patterns and trends of select consumers living with an electric vehicle.

And so Richard Steinberg, manager of Mini electric vehicle operations and strategy, took a few minutes to update me on the progress of the one-year project. Surprisingly - even he seemed surprised to hear the words come out of his mouth - Steinberg told me that Mini sort of expected to have some teething issues with the cars themselves, when in fact it quickly realized there was a huge problem with infrastructure instead. There’s plenty of electricity, but customers have had to deal with wiring the chargers in their homes, countless building inspectors that are ill-informed on the existence of electric vehicles, and negotiating off-peak discount electricity rates. Because of annoyances like these, Steinberg said, Mini is considering extending the leases on its fleet of Mini Es. Mini wants to keep its customers happy, but it also wants to keep the cars on the road long enough to collect the data it is seeking.

Steinberg also said that a download is taken from each Mini E at every service, and that it tells the company everything about the way the car has been driven, the charging cycles each has endured, even the type of lattГ© the driver drinks. (Okay, maybe not the coffee, but you get the idea.) This data likely will prove invaluable down the road not only to Mini but the BMW Group as a whole. And although many are quick to criticize the overall program and the car, which was cobbled together using a current-gen Cooper, the insights - pardon the Honda-related pun - just might put Mini in a prime position as the EV market continues to grow.

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BMW Mini May Extend Leases
BMW Mini May Extend Leases

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BMW Auto Insurance for Car Models

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