Hyundai Still Bullish on Fuel Cells: Bus Discounter and Hyundai Automotive Policies Covers

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Hyundai Still Bullish on Fuel Cells


In recent years, the wave of fuel-cell claims has been displaced by most automakers now diving headlong into battery-powered electric vehicles or electrics with a small gasoline engine as backup propulsion. Those automakers - GM, Nissan, Ford, Chrysler - continue to work on fuel cells but see them as a far-off possibility.

Not Kia. While visiting the modern and impressive Hyundai-Kia Eco-Technology Reasearch Instititute, near Yong-In City, South Korea, we’re assured that Kia is pushing full speed ahead on fuel cells inside the 153,000-square-foot facility and sees them becoming a mass-produced reality in the next decade. Specifically it expects a small number of vehicles in customers’ hands in 2012 but, by towards the end of that decade, it expects to sell hundreds of thousands of fuel-cell vehicles.

That’s a tall order despite Kia’s claims that it’s shrunk the size of the fuel cell in half, while doubling it’s output. We took a Borrego SUV equipped with a 154-hp fuel cell for a quick putz around the parking lot: it’s quiet and well-integrated, but the small horsepower figure does leave it fairly sluggish.

Perhaps the company has a better chance of success in its home country. As Kia points out, nearly half of South Korea’s population lives in the greater Seoul area, which means it needs far fewer hydrogen refuling sources (Kia says about 120) to serve a future, fuel-cell-infused vehicle fleet

Read more about hydrogen fueling and the necessary infrastructure: Pump It Up: We Refuel a Hydrogen Fuel-Cell Vehicle – Feature

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  1. Hyundai, Kia Plan Fuel-sipping Variants of Accent, Elantra, and Forte – car News
  2. Kia Soul Engine Options Stress Fuel Efficiency
  3. Hyundai Assurance Gas Lock Promises Discounted Fuel
  4. 2009 Kia Borrego V-6 – First Drive Review
  5. 2009 Kia Borrego EX – Short Take Road Test

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Hyundai Still Bullish on Fuel Cells
Hyundai Still Bullish on Fuel Cells

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