Higher iQ Aston Cygnet Make Sense After All: Taxis and Toyota Automobile Motor Insurance

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Higher iQ: Aston Cygnet Make Sense After All

Toyota iQ

Ulrich Bez, the man in charge of Aston Martin, is a maverick. Once of Porsche, BMW, and Daewoo, he’s one of those industry execs who’s an infuriating mix of massive egotist and consummate car guy. Get through the somewhat prickly faГ§ade, though, and you discover a man who really loves cars and the car business and is brave enough to push the limits.

Now, when I heard that Aston Martin was going to gussy up a Toyota iQ city car, I thought Bez had lost it. Take a $15,000 city car and double the price by the simple expedient of giving it a nice interior and an Aston grille, and hope to sell it? Erm, that’s brand extension gone mad.

Then I took an iQ to a vintage racecar event in England and parked it amid a throng of gorgeous old racing cars. Among the many interested parties who saw the car was Hubert Fabri, a Belgian who probably wears Aston Green socks. He races a DBR4 Grand Prix car and a DB3S sports car, has a wondrous collection of roadgoing Astons, and also drives a Bugatti type 59 and a type 35 that look as though they just came out of a barn.

Hubert came over to my iQ and was very interested in examining it and listening to what I thought. He liked the space-efficient interior and appreciated the delicate S-shape around the rear quarters, but thought the front seats could have been closer together and didn’t like the panel gaps over the front fascia. He also drives a Rolls-Royce Phantom, but I couldn’t see him driving an iQ until I realized he’s the target buyer for the Aston Martin version. No doubt, there are plenty of other Aston owners for whom money is no object and for whom a small city car makes lots of sense. After all, try parking a Rolls in Brussels. Maybe Bez is smarter than any of us thought.

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Higher iQ: Aston Cygnet Make Sense After All
Higher iQ: Aston Cygnet Make Sense After All

Category Toyota Automobile Motor Insurance


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Toyota Automobile Motor Insurance

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