GM Launches 60-Day Money-Back Guarantee: Bikes Quotes and Cadillac Motor Vehicles Protections

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GM Launches 60-Day Money-Back Guarantee

GMIn an effort to boost consumer confidence in its products, General Motors has announced a 60-day satisfaction guarantee* on most 2009 and 2010 models** from Chevrolet, Buick, GMC, and Cadillac. The program allows customers to return their vehicle to the dealer between 31 and 60 days after purchase to receive a refund*** for the vehicle purchase price and sales tax, provided there are fewer than 4000 miles on the odometer. The vehicle must be purchased (leased vehicles do not apply) between September 14 and November 30 to qualify for the return policy.

The guarantee is part of GM’s “May the Best car Win” campaign which highlights the advantage of the company’s products over those of competitors. Maximum Bob Lutz, GM vice chairman of marketing and communications, says, “We think if consumers give us a fair chance and look at the facts on the things that matter most to them, like design, fuel economy, warranty, and safety, our vehicles are the best choices and that’s what makes an offer like this possible.” We say although it sounds cheesy, it is probably a bright idea that carries very little risk for GM. Based on experience with new cars in our long-term fleet, the first 60 days are usually trouble-free and don’t provide enough time to create a negative opinion of a vehicle. Plus, given the fact that most buyers think long and hard before committing to a new car, we can’t really imagine too many will actually return theirs to the dealer like the Christmas sweater your grandmother gave you. In reality, the guarantee will provide peace of mind to buyers who are already cautious****.

*Offer applies to one vehicle per household. Must take vehicle delivery by November 30, 2009.

**Excludes medium-duty trucks.

***Refund excludes dealer accessories, other add-ons, negative equity on trade-ins or other fees. More restrictions will certainly apply.

****Make sure you read all the other fine print.

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GM Launches 60-Day Money-Back Guarantee
GM Launches 60-Day Money-Back Guarantee

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