French Ads Put the Polo on a Pedestal: Bikes Online and Volkswagen Coverage Quote on VW

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French Ads Put the Polo on a Pedestal

VW-Polo-ad-France

JCDecaux is the ad firm responsible for the majority of billboards littering highways and cities around the world, with nearly 225,000 billboards in Europe alone. Now they’ve come up with a unique way to market the Volkswagen Polo. Five billboards in Paris have been replaced by special platforms that will hold Polos - the real car, not just a poster.

JCDecaux says the real-life ads are the first of their kind and will be visible around Paris until the end of September. The platforms measure 11.4 ft by 7.2 ft and can support up to 3300 pounds (a new Polo comes in at around 2400.) Here’s hoping someone remembered to set the parking brake…

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French Ads Put the Polo on a Pedestal
French Ads Put the Polo on a Pedestal

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Volkswagen Coverage Quote on VW-41
Volkswagen Coverage Quote on VW

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