Ford Fusion Radically Redesigned
Takes Styling Cues from EuropeIf there’s one thing about the marketing and manufacturing folks at any of the major auto manufacturers - www.ford.com, www.gm.com, www.chrysler.com, www.honda.com, www.toyota.com, just to name a few - it is that they have definite product cycles.Usually, the product cycle goes like this, the manufacturer introduces a new model on year one and begins to refine it. If the model begins to sell, they hold more and more focus groups to see what people like and what people don’t like and they adjust the design. If the sales of the
design remain flat, the automaker, judging by past history, will halt the model after about three years and move on.If, on the other hand, people like the model and sales remain constant or on an uptrend - even a minor one - for the first three years, then the focus groups take over and they fix what is perceived to be wrong.Look at the Ford Focus, for example. It was almost an instant hit when it made its appearance in 2000 and the vehicle basically remained the same for the first six years of its product life, with an odd change or two here and there to keep the design a little fresh. However, if you look at the 2006 Focus and the 2000 Focus, you’ll see they are pretty much the same car. Ford Focus ChangesFor 2007, though, Ford took its successful subcompact and made some major changes to the front end and rear end - new lights, front fender shape, new rear quarter panels and taillights and trim pieces in the front fenders, as well as some interior seating changes such as opera-style seating where the rear seat is slightly higher than the front seat so that everyone has a sight line out of the vehicle to help cut down on motion sickness (studies have shown that this type of seating is the best arrangement. (General Motors did these studies about three years ago.)
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 Ford Fusion Radically Redesigned |
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